concept
Connection of "u" and "nature"
University Heights is a luxury residential located at Mid-Levels Central and it is surrounded by forest. The concept is representing the connection between humans and nature.
Logo
We are using “u” representing “You” and “n” representing “Nature” to form the logo. When these letters combine together, it become “uh” which is representing “University Heights”
Ambigrams
The logo looks the same no matter you flip or turn the logo upside down.
Signage Design
We also designed the site ID for this project and other signage based on the logo and concept.
Woods of Balance
A sign that absorbs the surrounding elements to grow in a peaceful, humble and minimal way
Signage Design
Combining two different materials, metal (modern lifestyle) and wood (natural) to represent the connection of humans and nature
